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Feb 16, 2013 2:30am PST
a competitive environment and beating the streets. and it's tough. a lot of things got funded in the market and the second and third stage investing, they can step back and say where are the breakout winners, we can invest in those. if you get a lot of money, a lot of others are left hanging in the no man's land. >> this is about maximizing your marketing. >> when you're spending marketings dollars on two different channels, when should you start the shift investment to one channel versus the other. what type of data points should you be looking for. >> well, this is all about measuring, right? if you're measuring, well, it will be very clear. so at what point -- how much better does one have to be before you say, okay, i'm moving all of my money over? >> we live in a world of multi-channel marketing. i don't think it one versus the other. with very a highway of measuring level efficacy. a diversified approach to channel marketing is really important and the more measurable, the more attractive because you know how you're spending your money. i think it's less about that and more about perf
Search Results 0 to 1 of about 2 (some duplicates have been removed)